At Peet’s Coffee, I worked across a wide range of creative touchpoints, bringing the brand to life across digital and physical spaces. My work spanned web, email, and other digital platforms, as well as in-store print and promotional materials. I contributed to campaign concepts from the early creative stages through final execution, and occasionally supported campaign photo shoots to help bring ideas to life. Working across channels gave me the opportunity to create cohesive, engaging experiences while maintaining a strong and recognizable brand presence.
FabFitFun is a subscription-based company offering seasonal boxes filled with curated products that members can choose from. I had the opportunity to concept, design, and illustrate the Summer ’22 and Winter ’22 box experiences. For Winter ’22, I also developed the visual style guide that helped establish the creative direction across multiple channels.
Beyond the box itself, I worked across a variety of digital and print touchpoints, including digital marketing assets, flyers, and the editorial-style magazine included inside each box. From the initial concept through final execution, I helped create a cohesive visual experience across both physical and digital spaces.
While working at Torrid, I worked on a variety of print projects that included seasonal in-store marketing campaigns, miscellaneous print projects for cross-functional teams and more. I developed concepts from start to finish and worked closely with VP of creative and Senior Art Director.
Working with typography and creating beautiful lockups are one of my favorite pastimes. Using my eye for type, I created a number of layout and lockups while at Peet’s Coffee as well as some side projects of my own.
I’ve always loved the process of turning an idea into something tangible. Outside of my professional work, I enjoy creating packaging concepts that allow me to experiment with branding, typography, materials, and visual details. I’ve also brought that same creativity and attention to detail into professional packaging projects, finding ways to create work that feels cohesive, thoughtful, and elevated.
I have been creating digital art for quite some time now and I have been able to use my illustration skills to create more impactful social posts, as well as designing the seasonal box and style guide at FabFitFun. I have also used illustrations for package design at City Cosmetics and flyers and e-gift card designs for Peet’s Coffee. It is amazing that I can use a passion of mine to create such impactful work!
I love the challenge of creating something that makes you stop scrolling. My approach to social design is polished and visually driven, with an emphasis on creating a strong sense of personality while keeping the overall look refined.
I’m drawn to email design that feels clean, elevated, and effortless. I enjoy playing with typography, imagery, and layout to create polished designs that capture attention while keeping the overall experience simple and easy to navigate.
Web banners are one of the first things people notice when they land on a website, so I love creating designs that are eye-catching and encourage people to explore. I've designed banners and web assets for brands like FabFitFun, City Cosmetics, and Peet's Coffee, while also creating conceptual web designs for fictional brands as a way to experiment with new ideas, layouts, and creative directions. Here are a few examples of both my professional and personal work.
