Adriana Crespin

FABFITFUN

FabFitFun is a subscription based company where you get a seasonal or annual box subscription filled with curated products you can choose. I had the great privilege of concepting, designing and illustrating the Summer 22’ and Winter 22’ box. Not only did I design the box for Winter but I also developed the style guide as well that will be implemented across channels.

TORRID

While working at Torrid as a Senior Graphic design, my primary focus was on print materials-but occasionally, I was brought in to help shape seasonal campaign, which led to the development of style guides that define overall visual direction and tone across channels.

Working with typography and creating beautiful lockups are one of my favorite pastimes. Using my eye for type, I created a number of layout and lockups while at Peet’s Coffee as well as some side projects of my own.

While working at Torrid, I worked on a variety of print projects that included seasonal in-store marketing campaigns, miscellaneous print projects for cross-functional teams and more. I developed concepts from start to finish and worked closely with VP of creative and Senior Art Director.

While working at Fabfitfun, I was able to work on designing the seasonal magazine that was included in the box subscriptions our customers get every season. Along with the magazine, there were box inserts and infographic sheets for both internal and external viewing. Prior to Fabfitfun, I also worked on flyers and store facing signage for Peet’s Coffee.

I have been creating digital art for quite some time now and I have been able to use my illustration skills to create more impactful social posts, as well as designing the seasonal box and style guide at FabFitFun. I have also used illustrations for package design at City Cosmetics and flyers and e-gift card designs for Peet’s Coffee. It is amazing that I can use a passion of mine to create such impactful work!

CONCEPTUAL DESIGNS

In my spare time, I enjoy creating conceptual packaging designs for fictional brands and products. These passion projects allow me to explore branding, packaging, and visual storytelling while experimenting with different styles, industries, and creative ideas.

FABFITFUN

At FabFitFun, I explored packaging design for both the subscription box experience and concepts for products that could be featured in a future brick-and-mortar store. It was a fun opportunity to think beyond the mailer and imagine how the brand could come to life across a wider range of retail packaging.

CITY COSMETICS

When I joined City Cosmetics, I really got to dive into packaging design since it was the main focus of my role. I worked on creating new products for the Italia Deluxe brand, leading the design process from concept to final packaging for a variety of product launches.

PEET’S COFFEE

While I was at Peet's, I was asked to redesign the packaging for Reserve Coffee—the brand's most premium coffee line—because the existing bag didn't reflect the quality of the product. My goal was to create a more elevated look and feel that matched the coffee inside. The final design gave the packaging a more premium presence and helped make the product feel as special as it was.

FABFITFUN

Social media is a huge aspect of marketing in any company. Not only did I work on a lot of social posts for FabFitFun, but I helped develop how our seasonal style guide ( the do’s and don’ts) would be implemented on social platforms, for both stories and in-feed posts.

CITY COSMETICS, PEET’S COFFEE

While working at City Cosmetics and Peet’s Coffee, I also had to work on a number of social posts, either promoting products or a fun post to get engagement. This also includes creating GIF’s.

Web banners are one of the first things people notice when they land on a website, so I love creating designs that are eye-catching and encourage people to explore. I've designed banners and web assets for brands like FabFitFun, City Cosmetics, and Peet's Coffee, while also creating conceptual web designs for fictional brands as a way to experiment with new ideas, layouts, and creative directions. Here are a few examples of both my professional and personal work.

I have worked on creating many emails, some which have included typography design and making icon families to be used within the email. I also had the great privilege of redesigning and creating a new template for emails while working at Peet’s.