Adriana Crespin

FABFITFUN

FabFitFun is a subscription based company where you get a seasonal or annual box subscription filled with curated products you can choose. I had the great privilege of concepting, designing and illustrating the Summer 22’ and Winter 22’ box. Not only did I design the box for Winter but I also developed the style guide as well that will be implemented across channels.

Working with typography and creating beautiful lockups are one of my favorite pastimes. Using my eye for type, I created a number of layout and lockups while at Peet’s Coffee as well as some side projects of my own.

While working at Torrid, I worked on a variety of print projects that included seasonal in-store marketing campaigns, miscellaneous print projects for cross-functional teams and more. I developed concepts from start to finish and worked closely with VP of creative and Senior Art Director.

While working at Fabfitfun, I was able to work on designing the seasonal magazine that was included in the box subscriptions our customers get every season. Along with the magazine, there were box inserts and infographic sheets for both internal and external viewing. Prior to Fabfitfun, I also worked on flyers and store facing signage for Peet’s Coffee.

I have been creating digital art for quite some time now and I have been able to use my illustration skills to create more impactful social posts, as well as designing the seasonal box and style guide at FabFitFun. I have also used illustrations for package design at City Cosmetics and flyers and e-gift card designs for Peet’s Coffee. It is amazing that I can use a passion of mine to create such impactful work!

CITY COSMETICS

When I started working for City Cosmetics, I was able to immerse myself in package design, as that was all the job consisted of. Creating new products under the Italia Deluxe brand. I was able to concept and lead the design for many new products that were being developed.

PEET’S COFFEE

When I was at Peet’s, I was asked to redesign the Reserve Coffee bag -the most expensive coffee sold-because it did not have that premium look and feel the coffee deserved. The outcome was beautiful and impactful and it made customers feel like they were purchasing a premium product.

FABFITFUN

Social media is a huge aspect of marketing in any company. Not only did I work on a lot of social posts for FabFitFun, but I helped develop how our seasonal style guide ( the do’s and don’ts) would be implemented on social platforms, for both stories and in-feed posts.

CITY COSMETICS, PEET’S COFFEE

While working at City Cosmetics and Peet’s Coffee, I also had to work on a number of social posts, either promoting products or a fun post to get engagement. This also includes creating GIF’s.

Banners are the centerpiece and most focal points of a website, making it important to create impactful pieces that make visitors click. I have worked on web banners for FabFitFun, City Cosmetics and Peet’s Coffee. Here are just a few.

Here are a variety of concept logo designs as well as actual logos designed for companies I did while freelancing.

I have worked on creating many emails, some which have included typography design and making icon families to be used within the email. I also had the great privilege of redesigning and creating a new template for emails while working at Peet’s.